Astral Media
Saputo Igor Snacks
Saputo was entering the English Canada market with new Igor snacks and wanted to make a splash! I created a full jungle environment concept within and around the main bus shelter in downtown Toronto at Dundas Square. Not only were there jungle decals on the walls and plants covering the roof, but a motion-sensor inside the shelter would activate the sounds of the jungle every time a person stepped through any of the two entryways.
Dairy Farmers of Canada
To promote better habits and provide healthy resources for consumers, DFC advertised in Toronto using an interactive display and 3D light-up build attached to a local bus shelter.
CN Tower
For Toronto's CN Tower Edgewalk, I developed an AR experience tied into an outdoor street-level campaign. Using their phones, all consumers needed to do was hold up their cameras to the poster and their phones would then display what was a 360-degree interactive experience. They could see the view from on top of the CN tower, tap on highlighted landmarks, and even watch snowbird aeroplanes whoosh past.
AR developer: Ad-dispatch
The ROM
The Royal Ontario Museum had a standard poster campaign planned to promote their Pompeii exhibit but wanted something fun and eye-catching. I developed the idea to build a smoke plume above their already-approved posters in transit shelters in Toronto.
Hendrick's Gin
Hendrick's Gin prides itself on being unordinary, so to play off the whimsical brand attitude, I developed a concept where they could show off their amazing array of strange oddities. Using a hollow Montréal street column, we outfitted the units with shelving, wallpaper and branding, then filled the cases with all the weird and wonderful artifacts that were famously attached to Hendrick's Gin.
Pearson RFP
This a massive printed proposal book and a mini guide with an embedded video screen, a padded metal carrying case, and a 3D VR experience that showcased the adjustments and proposals included.
My team was responsible for developing and designing the RFP documentation and packaging to acquire the Toronto Pearson Airport OOH advertising rights.
Oh, and we secured the RFP contract in the end.
