Cineplex VIP: Brand Refresh
How do more elevated movie experiences set themselves apart from the everyday ones? By providing more luxury and more options.
I set out to refresh the VIP brand by by elevating the vibe of every element, from the food photography to the extensive video catalogue, to the menus.
Compared to previous brand iterations, it was indeed an upgrade.
I set out to refresh the VIP brand by by elevating the vibe of every element, from the food photography to the extensive video catalogue, to the menus.
Compared to previous brand iterations, it was indeed an upgrade.
Services:
Art direction
Media:
Video, print, social
Industry:
Entertainment, Food + Drink
Copywriter(s):
Mardi Morrison
Photography:
Andrew Grinton, Michaela McLeish
Videography:
Andrew Grinton
The campaign also made accommodations for covid-19 variations.
Campaign photography
The newly-updated VIP menu needed fresh photography to show off the delicious options available. As Cineplex VIP is a higher-end, adults-only customer experience, the menu and campaign collateral deserved a touch more class than the standard movie-going concession menu.
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