Mighty Pop
Cineplex wanted to introduce a new, mega-sized popcorn option to its food delivery customers. I worked on the name development and branding on the new Mighty Pop for both the French and English Canadian markets. The campaign included packaging design, social media videos, and website promotion across all Cineplex online stores.
Services:
Art direction, packaging design
Media:
Packaging, social, online
Industry:
Food and Entertainment
Copywriter(s):
Mardi M0rrison
During the pre-launch, we tested the product viability with oversized bags and a simple Mighty Pop-shaped sticker. Due to the immediate success of the product, we got the go-ahead to design and print the uniquely-branded popcorn packaging for both the English and French markets.
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