TheFork is Europe's go-to restaurant-booking app and website.
To create awareness and drive more app downloads, I developed a campaign to promote their annual TheFork Festival.
This campaign ran in The Netherlands, Sweden and the UK.
Services:
Art Direction
Media:
OOH, Print, Social
Industry:
Food + Drink
Copywriter(s):
Michelle Cantin-Reid
TimeOut Magazine (UK)
For TimeOut, a magazine cover wrap consisted of an illustrated London map with codes to scan for location-specific restaurants available to book through TheFork and drove an increase in app downloads just in time for the food festival.